Welcome to the future of fitness with
Maverick fitness holdings
Our group owns 35 Orangetheory Fitness studios in North Texas, offering the ultimate workout experience to thousands across the area.
We Are Here To Serve You
Headquartered in Frisco, Texas, Maverick Fitness is the second largest Orangetheory Fitness franchisee in the country. The Maverick Fitness vision is to provide studios that positively contribute to the community while helping everyone achieve their fitness goals. We strive to deliver proven fitness results for a healthier world. Orangetheory Fitness makes it simple to get More Life from your workout.
Our group owns 35 Orangetheory Fitness studios in North Texas, offering the ultimate workout experience to thousands across the area. Orangetheory Fitness classes are science-backed, technology-tracked, and coach-inspired. Members have access to the most advanced fitness technology available, specially designed to promote healthy lifestyles for anyone in the community and help them reach the best version of themselves. Maverick Fitness has long maintained a foothold in the fitness studio scene in North Texas and even has several more studios in development. Our group will continue to target the North Texas area to grow our studios and incredible team of leaders.
What We Do
Orangetheory Fitness has developed a unique approach to fitness that blends a trifecta of science, coaching, and technology. Our heart-rate based HITT total-body workout method has proven to elevate participants’ heart rates in order to effectively burn more calories.
Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory workouts incorporate endurance, strength, and power to generate the “Orange Effect,” whereby participants keep burning calories for up to 36 hours after a 60-minute workout.
our vision
Our vision is to be the trusted global leader in innovative heart-rate-based interval training. Our mission is to lead, support, & inspire the orange passion in our franchise partners to achieve superior results.
State-of-the-art equipment
Latest trends
Experienced coaches
35 Orangetheory locations
HITT total-body workout
Maximum results
OrangeLove
Maverick Fitness to Provide $60,000 in Donations to Local
Charities Through “OrangeLove” Program in 2023
community. With Orangetheory’s support, ATF will be able to extend its cost-free programs to individuals in need
of redefining their life.”, says David Vobora, Founder, Adaptive Training Foundation.”
“Community and service is part of our core company values and we are honored to partner with local non-profit
organizations year after year. The OrangeLove program is one-of-kind and we look forward to enriching the
community we serve.“, says Shane Adams, CEO Maverick Fitness.
“Special Olympics Texas could not be more grateful to partner with Orangetheory Fitness for it’s OrangeLove
campaign in 2023, along with all the other ways Orangetheory Fitness continues to expand inclusivity in their
culture and their communities. We look forward to building upon inclusive fitness classes between OTF members
and SOTX athletes for a 3rd consecutive year, raising funds to support local programs and health initiatives for
individuals with intellectual disabilities.”, says Dalton Hill, Regional Executive Director, Special Olympics Texas.
2023 OrangeLove Recipients
Visit our social media
Orangetheory Fitness North Dallas
Science-backed, technology-tracked, coach-inspired workout designed to produce results from the inside out – giving people a longer, more vibrant life.
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Feel fresh and confident all day long 👏 The latest OTF Performance Gear collection is now available for a limited time.
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Attention all challengers! DriTri weekend is upon us! It's time to Show up, show out, and prove yo#BuiltToTriBuiltToTri! 💪 If you're ready to conquer one of our favorite fitness challenges, there's still time to join in! Find the sign-up sheet in your lobby! ... See MoreSee Less
Be an Angel's Celebrity Golf Tournament on May 6th, 2024, is an incredible opportunity to support their cause! If you're interested in participating, reach out to bit.ly/4cOv7Zd to register and be a part of this meaningful#OrangeloveO#BeAnAngel#BeAnAngel ... See MoreSee Less
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