Verint acquires Conversocial for $50 million
Verint has agreed to acquire Conversocial, provider of a conversational customer experience platform for $50 million in cash, subject to certain closing adjustments. The acquisition of Conversocial, which has approximately 80 employees with offices in New York, and London, is expected to close in Verint’s third fiscal quarter, subject to closing conditions.
Verint says the acquisition will expand its upport for digital customer engagement with connections to commonly used messaging channels, including Apple Business Chat, Facebook Messenger, Twitter, WhatsApp, and more. Conversocial helps leading brands such as Google, Sephora, British Airways, and Hertz build and scale relationships via the personal touch and convenience of social messaging.
According to Verint, in recent years, customer conversations have shifted from public social channels to one-to-one personalized messaging and brands are increasingly looking for ways to turn messaging into a strategic commerce and care channel for customer experience advantage.
With the Verint Cloud Platform, brands are able to accelerate digital-first strategies:
- Deploy a wide set of conversational channels
- Use Conversational AI to automate personalized communications on the customer’s channel of choice
- Orchestrate customer journeys across channels of choice
- Connect AI-powered knowledge management across all channels
- Capture conversation, interaction, and experience data from all channels and apply advanced analytics to balance operating cost and customer experience
"Supporting Boundless Customer Engagement that goes beyond traditional care channels, we are reimagining what it means to be The Customer Engagement Company for a digital-first world," said Verint’s Celia Fleischaker, chief marketing officer. "Adding new conversational AI and messaging channels to our digital engagement portfolio is another step in this direction and we welcome the Conversocial employees to Verint."
For more information, go to www.verint.com.