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Advertising ‘King’s Counsel’ titles may violate Ontario lawyers’ rules on misleading marketing, experts caution

Ontario lawyers are cautioned against marketing awards that “do not genuinely reflect the performance of the lawyer and the quality of services provided by the lawyer but appear to do so.”

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Ontario Attorney General Doug Downey (left) and Premier Doug Ford, seen here in an Aug. 20, 2020, file photo.

The head of Ontario’s legal regulator declined the government’s offer of a King’s Counsel designation due to the lack of selection criteria, she told the Star, as experts warn that using the title may violate professional conduct rules for lawyers.

Had Law Society of Ontario treasurer Jacqueline Horvat accepted the KC offer, she would have “risked giving credibility to a suspect government initiative,” said University of Ottawa law professor Amy Salyzyn, who specializes in legal ethics.

Jacques Gallant
Jacques Gallant is a Toronto-based reporter for the Star covering legal affairs and courts, after previously covering federal politics. He has been part of reporting teams nominated for a National Newspaper Award and the Michener Award for public service journalism.
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