Onwards and Upwards

Discover the reality of building real estate success

When it comes to real estate, Dean Artenosi has seen, done, and invested in it all.

Aretnosi is one of Canada’s most respected real-estate investors. As the owner of The Real Estate Centre, Artenosi has actioned his deep experience and unique strategies to build one of the most aggressively growing Coldwell Banker brokerages in Ontario.

Frustrated by the tedious fluff that’s passed off as priceless wisdom by today’s faux real-estate gurus, Artenosi believes now is the time to reveal all of his secrets. The result is Onwards and Upwards, an uncommonly pragmatic guide for how real-estate agents and investors can generate serious long-term wealth.

To frame his ideas, Artenosi documents the challenges and triumphs that he’s experienced over the last 30 years, giving readers critical context for identifying key pivot points for growth. With each new lesson, Artenosi’s sage advice on the best ways to capitalize on opportunities when they emerge comes into focus.

A candid chronicle of his career journey, from those uncertain early days we all know to Artenosi establishing himself as one of top real estate sales reps in Canada, the evolution of his diverse portfolio of high-profile investment projects begins to feel achievable for you too. Onwards & Upwards works to helps novice and mid-career professionals understand the vital importance of prudent risk-taking, a service-first mentality, and creative financing strategies.

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Along the way, Artenosi presents a set of invaluable Golden Rules, which often run counter to the conventional narratives of the day, including:

The benefit of acting as buyer’s agent—rather than seller’s agent
The enduring value of helping renters become first-time homeowners
The short- and long-term advantages of changing the use of existing properties
The importance of devising creative financing strategies for clients and one’s own portfolio
The strategic incentives behind relationship-building and superior client service
The value of prudent risk-taking during different real estate cycles

Artenosi’s book, unlike so many others in the field, doesn’t wallow in the past or stay entrenched in the present; it looks forward to the future. It presents a complex and deeply compelling argument for understanding the critical role that the New Urbanism movement and sustainable redevelopment of urban areas will play in the years to come. As such, the book’s unique value is the timelessness of its advice and timeliness of its message.

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Move you career Onwards and Upwards!

Testimonials

Stacey Evoy

“Dean Artenosi is the best in the Canadian real estate space! Why? Dean has seen it all, so he speaks from experience and knowledge. Brokerageowner, developer, land acquisitions, Dean has done it all in real estate,but what sets him apart is his passion and drive to share it with others.”

Stacey Evoy
President, Ontario Real Estate Association 2022/2023

Karim Kennedy

“Dean Artenosi has written a book that is essential to successfully navigating the world of real estate in Canada and the US today.You can feel his passion for this business jump out of every page and grab you. This memoir comes packed with thirty years’ worth of experience told through stories: challenges, successes, lessons learned, heartbreaks, and triumphs. What you’ll get from this book is mindset, vision, an unrelenting passion for doing the right thing for the customer, and suggested strategies on how to create wealth in real estate, all of which are critical in this business today.”

Karim Kennedy
CEO, Coldwell Banker Canada

Chris Leader

“Dean Artenosi is a shining example of a successful entrepreneur.Follow the journey from salesperson to president, and learn how to doit for your clients, not to your clients! Dean’s approach to his success has been through education—educating his clients and his salespeo-ple to success. Dean spent his career making other people’s lives better.Today, Dean, along with his wife Tania, own one of the largest real estate companies in Canada. This should be no surprise if you knowDean; you wouldn’t expect anything less than number one. This book will outline his journey and his challenges, and you’ll discover how to overcome the issues we all face. It’s an inspirational read!”

Chris Leader
President, Leaders Edge Training

Vonny Fast

“Bold and real, Dean doesn’t hold back in sharing thirty years of real estate wisdom, in easy-to-act mindset pillars and action steps. It’s a people business; serve your clients’ needs, build relationships that last, and that in turn builds wild success and real wealth. I love the way Dean cuts through everything to hammer this point home (and many other significant insights) and tell you exactly how to do it yourself while sharing his incredible story of ups and downs that delivered his lessons.”

Vonny Fast
Hall of Famer #1 Rep in Canada, Cutco

Bill Armstrong

“It takes time and patience to grow a tree. This is not a book for anyone looking to get into real estate for a quick win. That’s not what long-term success is all about. It’s about day-in, day-out, having the right mentality, and doing what’s right.”

Bill Armstrong
General Manager, Arizona Coyotes

Lisa Patel

“Dean Artenosi has written a must-read primer for anyone wanting to understand and learn about real estate. Read this book and learn from one of the best. Good leaders provide direction, purpose, andreason for a group or organization to follow. They also share their knowledge, wisdom, and experience with others. Their leadership becomes a calling to serve others. Dean Artenosi is a leader who had risen to their position in their company and industry through his actions and words. His thoughts on real estate in every aspect of it are clear, specific, and on target in today’s business and social climate.”

Lisa Patel
Property Princess Inc.; Former president, TRREB Toronto Regional Real Estate Board; Director, Large Ontario Real Estate Association

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