Instacart slashes its valuation by almost 40% to $24B: report

Instacart hopes aligning new equity awards with the updated valuation will help recruiting and retention efforts

Instacart is reportedly slashing its valuation by almost 40% to about $24 billion.

It's a move to help the company attract talent and adapt to market conditions, the company tells Bloomberg. 

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The food-delivery company had been valued at $39 billion in its most recent fundraising round.

Last year it received $265 million from investors such as Andreessen Horowitz, Sequoia Capital and D1 Capital Partners, as well as Fidelity Management & Research Co. and T. Rowe Price Associates Inc. 

Close-up of Instacart lanyard, typically worn by workers for the gig economy grocery delivery service while shopping for clients in grocery stores. (Photo by Smith Collection/Gado/Getty Images / Getty Images)

Instacart hopes that aligning new equity awards with the updated valuation will help its recruiting and retention efforts.

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"Our team built Instacart into the market leader it is today, and we believe investing in them is the right thing to do," Instacart said in a statement Thursday. "Markets go up and down, but we are focused on Instacart’s long-term opportunity to power the future of grocery with our partners."

 In this photo illustration a Instacart logo seen displayed on a smartphone with with fruits in a market in the background.  (Photo Illustration by Thiago Prudencio/SOPA Images/LightRocket via Getty Images / Getty Images)

Instacart became a pandemic-related darling, best known for an app that lets consumers order groceries online from a range of stores.

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The company's growth started to stall as the pandemic began to wane, according to Bloomberg

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Instacart launched a platform of services this week to sell to supermarkets in a bid to bolster its enterprise business. 

The company's success during the pandemic created a buzz about an IPO, but no timing has been set.