Demystify your IT with the help of digitization experts
Demystifying IT by co-authors Bhopi Dhall and Saurajit Kanungo is a timely must-read for leaders of midsized companies seeking to create sustainable competitive advantages for their businesses.
Bhopi and Saurajit have been solving problems that defied other experts for decades, leading digitization projects that have propelled client companies to unprecedented levels of growth and profit.
Their message to executives on the “business side” of a firm is that they do not have to understand the complex details of information technology. But, they do need to move past thinking of IT as a basic overhead expense. If they want to win their industry, they need to treat IT like the powerful force multiplier it can be.
As Demystifying IT shows with real-life stories, companies that do best in our digital age are deploying every element of their IT toolkit to max effect. They leverage IT to reach, serve, and retain customers better, driving up sales revenues. They streamline operations to cut costs across the board. And they tap the powers of IT to break into new, blue-ocean markets while competitors struggle to defend their existing turf.
Demystifying IT offers a simple diagnostic chart for gauging where your company stands in the IT race. Then it delivers a roadmap for moving up the scale, step by step. The book also describes common pitfalls to avoid. Big digital projects can lead companies down a rabbit hole of burnt costs and frustrating delays with unsatisfying results. In Demystifying IT, Bhopi and Saurajit give the reader strategic guidelines for doing IT right from the jump.
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